Shifting the Paradigm and Changing the Culture: The 2017-2018 PWW Executive Institute Kicks off in Hershey, Pa.

Page, Wolfberg & Wirth (PWW), the national EMS law firm, held their Xi leadership preconference on Monday, Oct. 23, 2017 in Hershey, Pa. PWW’s Executive Institute is an intense, one-day workshop with sessions tailored for EMS leaders who are interested in high-level views and discussions about ambulance finance, reimbursement, compliance and human resource management.

Monday’s preconference was the start of PWW’s 2017-2018 “season”–the first of four workshops that will be held between October 2017 and June 2018 across the U.S.

The themes that emerged from Monday’s sessions spoke to an industry that’s quickly evolving–and leaders who are eager for new thinking about how best to respond to this change while supporting their organizations and the communities they serve. JEMS attended a number of these sessions, and we’re excited to share some of the highlights with you.

Keynote Speaker Chris Cebollero

Monday’s preconference kicked off with an inspiring keynote session by Chris Cebollero, who talked to attendees about how to approach personal and professional change head-on. Chris previously held leadership positions in several EMS organizations throughout the U.S. Chris also served for 12 years as a medic in the United States Air Force.

Cebollero is now the senior partner at Cebollero & Associates, a medical consulting firm, and has been instrumental in recent efforts to get Anthem Blue Cross Blue Shield to recognize payment for non-transport EMS services.

Chris spoke to attendees about moving from “flip phone” management to “smart phone” leadership, and how to approach both personal and professional growth in the face of a changing landscape. “The days of command and control are over,” Cebollero told the audience, “it’s time to shift the paradigm of how we focus our leadership.”

Cebollero acknowledged the evolution of our workforce, and raised an important question for attendees: what’s your metric for success, both personally and as a leader? He challenged each person in the room to set a vision for themselves and for their organization, noting that without a vision, nothing else can happen.

Chris concluded his session by offering this advice to attendees: “The foundation of who you are is defined by what you are willing to battle for. It is this battle, this desire, that will define your ultimate success.”

Managing the Millennial Movement: Work-Life Balance is not Laziness!

According to a recent Gallup poll, 10,000 baby boomers retire every day in the U.S., and Millennials are now the largest segment of the workforce. By 2025, Millennials will make up 75% of the world’s working population. How do we manage the challenges of multiple generations in the workplace? How can leaders from the Baby Boomer generation shift their approaches to management? Steve Wirth sought to answer these questions in his session about generational differences.

He reported that 60% of millennial employees are open to new job opportunities, and then challenged attendees to look at this information with a different lens: “We talk about retention, but maybe allowing people to use our company as a stepping stone may not be a bad thing.”

Ahead of Monday’s workshop, Wirth addressed this unique challenge with us when he noted, “There is certainly a big “˜disconnect’ between the generations today, for a variety of reasons that we need to better understand.”

In his session, addressed the unique challenges of a multi-generational workplace, some of the key attributes of the millennial generation, and five strategies for managing a millennial workforce in EMS.

Prioritizing a Compliance Culture: You CAN Do It All!

PWW lawyers Amanda Stark and Ryan Stark delivered a joint session about how to work effectively when serving more than one role in an organization. A session that was developed based on attendee feedback and requests, PWW’s compliance and privacy/HIPAA experts tackled the unique position that many attendees find themselves in: occupying dual roles as both Compliance Officer (CO) and Privacy Officer (PO) for their organizations.

They addressed the challenge of juggling both responsibilities, talked through some of the common obstacles (e.g., POs have checklists, while COs have guidelines), and offered attendees some tips for prioritizing and planning their short-term and long-term work.

Distraction Destruction: 7 Critical Steps to Manage the EMS Culture of Constant Connection

Phones, social media, gossip, breaks, meetings”¦ distractions are everywhere and can have a negative impact on our patients. Steve Wirth used this session to make leaders aware of the most common distractions in the workplace and what we can do to counteract them.

Wirth emphasized understanding the distractions–why we’re drawn to them–and building a culture that places the focus on the patient and asks every employee to think about who they are and what they represent in everything they do.

Leadership Lessons from the Beatles: Five Lessons EMS Leaders Can Learn from the Fab Four

“I’m very excited to be presenting a new topic,” Doug Wolfberg told us in advance of his session on Monday. “I’m a lifelong, passionate Beatles fan, and I’ve given a lot of thought to how the massive and very profitable business side of the Beatles empire could inspire lessons for EMS leaders. When developing this presentation, I was surprised at just how many rich lessons the Beatles story has for leaders at all levels.”

Wolfberg reviewed five key lessons, interweaving each them with audio and video clips of the Fab Four, and linking them directly to EMS. Among the lessons he discussed, Wolfberg acknowledged the drastic changes in our industry–the makeup of our workforce, advancements in technology, healthcare reform and changes and the evolution of the scope of care and practice–and how we can embrace that change instead of resisting it.

“Change is disruptive,” Wolfberg told the audience, “but that doesn’t mean it’s a bad thing.”

Eight Key Areas That Will Require Our Focus Over the Next Year

Wolfberg and Wirth concluded the Xi preconference with a session in which they reviewed the key areas that EMS leaders need to focus on in the coming year. Among other things, they emphasized the clashing of old and new generations and approaches to management. When thinking about how to shift objectives, they were very practical: “Do what works, and drop what doesn’t,” they told the group.

It was a productive conference that offered many avenues for exploration and discussion–from balancing personal priorities to changing the way your organization gets work done.

PWW Xi will be coming to three more cities in the Spring of 2018: Las Vegas (March), Orlando (April) and St. Louis (June). For more details about the event and information about programming, you can visit the website here.

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