Administration and Leadership, Industry News

Emergency Medical Products Unveils New Branding

DUBLIN, Ohio – Emergency Medical Products Inc. (EMP), part of the fast-growing Sarnova family of companies, today announced the business has just completed an extensive rebranding effort, including development of a new logo and visual style. The new EMP brand brings a more modern and bold visual identity to the company, which has served first responders for over 45 years.

Providing quick and easy access to emergency medical products has always been a staple of EMP and the new branding will provide broader appeal to first responders, regardless of their experience. In addition to the new brand identity, EMP has rededicated their focus to providing the absolute lowest prices to complement their full-line of emergency medical supplies and equipment.

To accompany the new brand, EMP customers will also see multiple website updates starting on May 1, including an easy-to-use, streamlined checkout experience on both desktop and mobile devices. Customers have the option of placing orders quickly and easily online, or calling the company’s Account Management and Customer Service teams.

“We took this opportunity to rethink not just our look and feel, but to fully reevaluate our entire brand,” said Andrew Love, General Manager of EMP. “Our new logo and our increased dedication to providing the best medical products to the market, at the best possible prices, will help first responders provide the best possible care to those in need,” he said.

To see the new EMP logo, new branding and updated website, visit

About Emergency Medical Products, Inc.:
EMP is an emergency medical equipment supplier that specializes in the distribution of pre-hospital and emergency medical supplies. Since 1972, EMP has been serving the emergency medical services (EMS) industry, as well as the public safety, fire and rescue, police, hospital and educational industries. For more information, visit

About Sarnova:
Sarnova and its family of companies: Bound Tree Medical, Cardio Partners, Emergency Medical Products and Tri-anim Health Services, have been serving the emergency medical services (EMS) and acute care markets for nearly 50 years, by offering more than 100,000 innovative healthcare products. The products they sell help our customers save lives and help keep our communities safe.

Sarnova is a company of Patricia Industries, a part of Investor AB that makes significant investments in best-in-class companies with strong market positions, brands and corporate cultures. For more information, visit


Media Contact:
Beth Scott, Director of Marketing Communications, [email protected]

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