Conn. TV Ads Recruit Volunteer Firefighters & EMTs


 
 

By Kate Ramunni | | Monday, March 31, 2008


The Derby (Conn.) Fire Department is about to take to the television to try attracting new members.

Aided with a $36,000 grant from the Federal Emergency Management Agency, the volunteer fire department will soon begin airing commercials on cable television showing what the department does and how one can become involved, Chief Charles Sampson said.

"We don't have a lot of fresh blood coming in, but we have a lot of fresh blood in the city," Sampson said. "It's that influx of new residents that the department wants to tap into."

The grant is awarded under the SAFER program Staffing for Adequate Fire and Emergency Response. According to the FEMA Web site, the grant is awarded to provide funding directly to fire departments and volunteer fire organizations to help them increase the number of trained, front-line firefighters available in their communities.

Fire Department officials have met with officials from Comcast Cable to review its schedule to determine when best to run the advertisements, Sampson said.

"We sat down with Comcast to talk about creating a commercial that will air on several different channels," he said. The target audience is young men who are most likely to be interested in the department, he said, and the programming chosen will reflect that demographic.

In addition, the commercials will include information about the city's volunteer ambulance service, Storm Ambulance, Sampson said. "We want to entice inquiries into both the fire department and EMS," he said. The grant is renewable for three years, he said. Also part of the campaign will be the mailing of a CD and brochure to every Derby home with similar information, he said. The department's applications also will be modified with a section asking applicants to list where they heard about the position in order to track how effective the campaign is, Sampson said. That information will be submitted to the federal government as a part of the grant requirements, he said.




Connect: Have a thought or feedback about this? Add your comment now
Related Topics: Training

What's Your Take? Comment Now ...

Featured Careers & Jobs in EMS

 

 

Get JEMS in Your Inbox

 

Fire EMS Blogs


Blogger Browser

Today's Featured Posts

 

EMS Airway Clinic

Innovation & Progress

Follow in the footsteps of these inspirational leaders of EMS.
More >

Multimedia Thumb

Tennessee County EMS Shows Off CPR Tool

Lucas 2 in service in Bradley County.
Watch It >


Multimedia Thumb

Abilene Loses Helicopter Service

Native Air leaves city with only one air helicopter service.
Watch It >


Multimedia Thumb

D.C. Fire Chief Proposes another Controversial Ambulance Plan

Staffing change will leave immediate neighborhood without fire apparatus.
Watch It >


Multimedia Thumb

FDIC 2014 CHAT: MIKE MCEVOY AND A.J. HEIGHTMAN

Mike McEvoy and A.J. Heightman discuss some new EMS technology at FDIC 2014.
Watch It >


Multimedia Thumb

Braun Ambulances' EZ Door Forward

Helps to create a safer ambulance module.
Watch It >


Multimedia Thumb

Field Bridge Xpress ePCR on iPad, Android, Kindle Fire

Sneak peek of customizable run forms & more.
Watch It >


Multimedia Thumb

The AmbuBus®, Bus Stretcher Conversion Kit - EMS Today 2013

AmbuBus®, Bus Stretcher all-hazards preparedness & response tool
Watch It >


More Product Videos >