AMR Ambulances Join Non-Profit Advertising

Ambulances will be made over to advertise for various non-profits.


 
 

MELISSA PINION-WHITT, San Bernardino County Sun | | Wednesday, August 4, 2010


If you see a paramedic cruising through the Inland Empire in an ambulance that looks like a Goodwill or American Red Cross van, you're not seeing things.

It's a new partnership that American Medical Response has started so the agency can spread the word about nonprofit organizations.

The first ambulance to get a makeover has been decorated with the blue stripes, mission statement and logo of Goodwill Southern California.

"We are kind of a moving billboard for them," said Diana McCafferty, AMR's manager of administration.

Providing free advertising for nonprofits on ambulances is not a new idea. Ambulance companies have promoted causes such as breast cancer, autism and Alzheimer's disease research in Riverside and Los Angeles counties, McCafferty said.

But Lowell A. King, the regional operators officer for Goodwill Southern California, said out of 173 Goodwill agencies in North America, this is the first one to be advertised in this way.

"We're the first Goodwill organization to have our name on an ambulance," King said.

Having their statement - "Transforming lives through the power of work" - on a high-profile vehicle is the kind of exposure the group needs, because Goodwill is often seen as just a chain of second-hand stores, King said.

Nearly all the revenue generated from the stores helps provide jobs for the disabled and other needy people. Goodwill found work for 5,000 people in 2009.

"This year, we're going to exceed that," King said.

The ambulance will be used mostly to drive people between skilled nursing facilities, hospitals and assisted-living facilities. But it probably won't show up at your door if you dial 9-1-1, said Robert Coster, an AMR account executive.



Copyright © 2013 LexisNexis, a division of Reed Elsevier Inc. All rights reserved. Terms and Conditions | Privacy Policy


Connect: Have a thought or feedback about this? Add your comment now
Related Topics: News, ambulances, AMR, public relations, public image

What's Your Take? Comment Now ...

Featured Careers & Jobs in EMS





 

Get JEMS in Your Inbox

 

Fire EMS Blogs


Blogger Browser

Today's Featured Posts

 

EMS Airway Clinic

Innovation & Progress

Follow in the footsteps of these inspirational leaders of EMS.
More >

Multimedia Thumb

South Dakota Ambulance Struggles with Staffing

State gives service a deadline to recruit more members.
Watch It >


Multimedia Thumb

Maryland Paramedic Recognized for Valor at Traumatic Crash

Medic worked on a firefighter pinned in a violent crash.
Watch It >


Multimedia Thumb

Colorado Bill Makes EMS Violence a Felony

Mandatory jail time for people convicted of assaulting an EMT or paramedic.
Watch It >


Multimedia Thumb

Michigan Ambulance Crash Causes Building Explosion

MMR ring crashed into a gas line at their company quarters.
Watch It >


Multimedia Thumb

South Korea Ferry Disaster

Death toll expected to rise dramatically.
More >


Multimedia Thumb

Boston Bombing Heroes

A look at four who became well known in the tragic bombing.
More >


Multimedia Thumb

Fatal, Fiery California Bus Crash

Seven students and two drivers killed in crash.
More >


Multimedia Thumb

The AmbuBus®, Bus Stretcher Conversion Kit - EMS Today 2013

AmbuBus®, Bus Stretcher all-hazards preparedness & response tool
Watch It >


Multimedia Thumb

Field Bridge Xpress ePCR on iPad, Android, Kindle Fire

Sneak peek of customizable run forms & more.
Watch It >


Multimedia Thumb

Braun Ambulances' EZ Door Forward

Helps to create a safer ambulance module.
Watch It >


More Product Videos >