Gold Cross Ambulances Add McGruff


 
 

Jeremiah Stettler | | Sunday, June 15, 2008


SALT LAKE CITY -- Gold Cross Ambulance has rebranded its ride. The Utah company's ambulances now will be known as "McGruff trucks," too, thanks to a national partnership with the McGruff crime-prevention program.

McGruff, the animated trench-coat-clad crime-fighting dog, has urged communities for years to "take a bite out of crime" by improving neighborhood safety and teaching youngsters how to avoid dangerous situations.

The McGruff truck initiative - introduced to the Beehive State in 1986 and carried on today by Questar Gas and Comcast - is an extension of that program. Here's how it works: Gold Cross will stick a McGruff decal on the front and back of its ambulances. If children are in trouble, they are taught to wave both arms overhead when they spot the image.

Ambulance crews - unless they are en route to an emergency call (in that case they'll call dispatch) - will stop and attend to the child until authorities arrive. Gold Cross operates a 68-ambulance fleet, staffed by about 320 employees.




Connect: Have a thought or feedback about this? Add your comment now
Related Topics: Leadership and Professionalism, Specialty Vehicles

What's Your Take? Comment Now ...

Buyer's Guide Featured Companies

Featured Careers & Jobs in EMS

Get JEMS in Your Inbox

 

Fire EMS Blogs


Blogger Browser

Today's Featured Posts

 

EMS Airway Clinic

Mechanical CPR is Producing Resuscitation Results Beyond Expectations

Discover why clinical studies are finding mechanical CPR just as effective as optimally-performed CPR.
More >

Multimedia Thumb

New York First Responders Take Extraordinary Steps to Help Residents

Snow causes fire and EMS crews to go beyond call of duty.
Watch It >


Multimedia Thumb

Raw Video: Explosion and Fire at California Business

Over a dozen hurt in Santa Paula blaze.
Watch It >


Multimedia Thumb

Four Workers Killed at Texas Chemical Plant

Five employees exposed to methyl mercaptan in La Porte.
Watch It >


Multimedia Thumb

Worker Killed in North Carolina Bridge Collapse

A fatal construction site collapse occurred in Wake County.
Watch It >


Multimedia Thumb

Plane Crashes into Chicago Home

Pilot reported engine trouble after takeoff.
More >


Multimedia Thumb

Switzerland Landslide Kills Two, Injures Four

Slide hits residential building near Lugano.
More >


Multimedia Thumb

World Trade Center Rescue

Technical rescue work is done at nation’s tallest skyscraper.
More >


Multimedia Thumb

Field Bridge Xpress ePCR on iPad, Android, Kindle Fire

Sneak peek of customizable run forms & more.
Watch It >


Multimedia Thumb

Braun Ambulances' EZ Door Forward

Helps to create a safer ambulance module.
Watch It >


Multimedia Thumb

VividTrac offered by Vivid Medical - EMS Today 2013

VividTrac, affordable high performance video intubation device.
Watch It >


More Product Videos >