FDNY Recruitment Video a Big Hit

 

 
 
 

Lauren Coartney | | Friday, June 12, 2009


New York City EMTs and paramedics know the gritty streets just as well as any gang member. Therein lies the premise of "Call 911," a recruitment video masquerading as a gangsta rap clip by Fire Department of New York paramedics Farooq Muhammad and Chris Marquart, which debuted to high acclaim during an FDNY EMS Week competition.

"This is my life, I'm a paramedic, on the job hard when life getting' hectic," raps Muhammad from an NYC roof while images of critical calls flash across the screen.

The rap scene is an apt, if unlikely, comparison for EMS -- a profession in which providers might spend their days on the streets dodging bullets but struggle for respect and validation within the health-care industry. Take that, plus quality production, a catchy chorus and the fact that Muhammad is a talented rapper, and "Call 911" becomes a recruitment tool with legs.

As for how the idea came to life, FDNY Chief John Peruggia says it was simple.

"Paramedic Mohammed had this idea and came to the FDNY," he said. "We approved the script and lyrics and gave him some support to allow for him to film as planned. He and his partner did all of the pre- and post-production, including the filming."

The video aired in front of several hundred FDNY members, members of the public, the fire commissioner, and even EMS hero and "Emergency!" actor Randolph Mantooth.

"The crowd was very excited about the video, and it has been well received by the department and its members," said Peruggia.

>>Watch the video

Lauren Coartney is an associate editor for JEMS and JEMS.com. She joined Elsevier Public Safety in April 2008 and has a BA in Literature from the University of California, San Diego. Prior to joining JEMS,she was a senior writer for print and online publications at San Diego State University. View her profile onJEMS ConnectorLinkedIn.




Connect: Have a thought or feedback about this? Add your comment now
Related Topics: Leadership and Professionalism

 

Lauren CoartneyLauren Coartney is the associate editor of JEMS and JEMS.com.

BROWSE FULL BIO & ARTICLES >

What's Your Take? Comment Now ...

Featured Careers & Jobs in EMS

 

 

 

 

 

 

 

 

 

Get JEMS in Your Inbox

 

Fire EMS Blogs


Blogger Browser

Today's Featured Posts

 

EMS Airway Clinic

The Evolution of Civilian High Threat Medical Guidelines

How mass killing events have proven a need for new guidelines.
More >

Multimedia Thumb

Kentucky Firefighters, Medics Drill for Ebola

Lexington firefighters and medics prepare for possible patients.
Watch It >


Multimedia Thumb

Mid-South EMTs Prepare for Ebola

Mid-South EMTs are certified for service.
Watch It >


Multimedia Thumb

Ebola Changes How North Carolina EMS Responds to Calls

Concern about virus spread leads to new protocols.
Watch It >


Multimedia Thumb

Oklahoma Hospitals Prepare for Ebola Cases

Training and preparation are keys for metro hospitals.
Watch It >


Multimedia Thumb

Life Link III Trauma Tactics Conference in Minnesota

Conference was designed to enhance the skills of providers of all levels, covering rescue and prehospital situations, to transport and in-hospital treatment.
More >


Multimedia Thumb

EMS Tailgating

Rigs converted for football.
More >


Multimedia Thumb

CDC Ebola Training for Clinicians

Students learn the complexities of working in bulky suits.
More >


Multimedia Thumb

VividTrac offered by Vivid Medical - EMS Today 2013

VividTrac, affordable high performance video intubation device.
Watch It >


Multimedia Thumb

Field Bridge Xpress ePCR on iPad, Android, Kindle Fire

Sneak peek of customizable run forms & more.
Watch It >


Multimedia Thumb

LMA MAD Nasal™

Needle-free intranasal drug delivery.
Watch It >


More Product Videos >