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Road ID to Donate Up to $50,000 to First Responder Charities


ERLANGER, KY – Road ID, the manufacturer of the premiere line of identification gear for outdoor enthusiasts and those with medical conditions, is donating up to $50,000 to the National Fallen Firefighters Foundation, the National Law Enforcement Officers Memorial Fund and the National EMS Memorial Service in an innovative campaign to raise awareness of the company’s widely-used products.

Each Road ID product is designed to give First Responders the information they need to immediately contact family members, access medical information and prevent serious delays in case of injury. The campaign, which begins June 16th, allows First Responders to become “Road ID Certified” by taking a pledge to Look, Find, & Use the company’s product on their emergency calls. Road ID will donate $1 to charity for every First Responder that gets certified.

“First Responders are already trained to look for identification, like Road ID. This program is designed to reinforce that training,” said Road ID’s co-founder Edward Wimmer.  “It also fulfills one of our core values, giving back to the community. First Responders play a vital role in community safety and committing $50,000 to these charities is our small way of saying 'Thank You' for their courageous service."

Road ID will deliver up to a total of $50,000 to the three charities during the duration of the program, which lasts until June 20th. They hope to deliver more than $50,000 by encouraging the general public to make individual contributions to these charities.

Dozens of First Responders have weighed in with their own first-hand experiences with Road ID.  Some of their stories (which can be found on the Road ID website) include:

“I’ve lost track of the number of times I’ve wished that our trauma patients had been wearing one of your products.  Many of the scenarios we see mimic the ones on your website, where the individual was unable to communicate and the people they are with do not have an accurate medical history.  I hope to never use mine, but it’s serious peace of mind to know it’s there when needed.”  -- Tom M., Aspen, CO

“I have worn one of your bands for about three years. I am a trauma surgeon and was introduced to the bracelet when a cyclist came to our emergency room with one on.  It greatly facilitated our ability to contact his family.”  --  Patricia B., Dallas, TX

Once certified, First Responders will also have access to exclusive products and pricing, such as thin blue line and thin red line bands, as well as Maltese Cross and Star of Life badges.

About Road ID
Road ID was born in the fall of 1999, when Edward Wimmer was training for a marathon and had a close encounter with a motorist.  His father, Co-Founder Mike Wimmer, had voiced concern regarding the fact that he did not carry ID during training.  The near miss was the catalyst for the creation of wearable ID that communicates contact and medical information in an emergency.  Road ID now offers a variety of models including the Wrist ID Sport, the Wrist ID Elite, the Wrist ID Slim, the Ankle ID, the Shoe ID, and the FIXX ID (necklace). Road ID is a staple among athletes (professional and amateur) and is becoming popular in the general public. www.RoadID.com

National Fallen Firefighters Foundation
Congress created the National Fallen Firefighters Foundation to lead a nationwide effort to honor America's fallen firefighters. Since 1992, the non-profit Foundation has developed and expanded programs that fulfill that mandate. Our mission is to honor and remember America's fallen fire heroes and to provide resources to assist their survivors in rebuilding their lives and work within the Fire Service Community to reduce firefighter deaths. www.firehero.org
National EMS Memorial Service
The National EMS Memorial Service was founded by volunteers to remember and honor emergency medical service personnel who have died in the line of duty.  Funds raised for the National EMS Memorial Service support the production of the annual Memorial Service and the development of the National EMS Memorial, the surviving family members and the development of programs to promote health and safety for emergency service personnel. www.nemsms.org
National Law Enforcement Officers Memorial Fund
Established in 1984, the National Law Enforcement Officers Memorial Fund is a non-profit organization dedicated to telling the story of American law enforcement and making it safer for those who serve. The Memorial Fund maintains the National Law Enforcement Officers Memorial in Washington, DC, which contains the names of 20,267 officers who have died in the line of duty throughout U.S. history. The Memorial Fund is now working to create the National Law Enforcement Museum, which will tell the story of American law enforcement through high-tech, interactive exhibitions, historical artifacts and extensive educational programming. www.nleomf.org


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