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London-Based Ambulance Company Releases 'Startling' Commercial

LONDON -- Viewers who tuned into this past Sunday’s episode of Downton Abbey in the U.K. saw the premiere of a rather startling advertisement for St. John Ambulance, a London-based organization that teaches people how to perform first aid. (Watch the spot before reading further--there’s a twist).

Created by agency BBH London and directed by Benito Montorio of Blink Productions, the spot, which is the centerpiece of a new Helpless-themed campaign, begins on a grim note, with a man visiting a doctor who informs him that he has cancer. We observe as the man shares the devastating diagnosis with his wife, and then the battle against the disease commences.

Click here to continue reading the story.

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