Gold Cross Ambulances Add McGruff


 
 

Jeremiah Stettler | | Monday, June 16, 2008


SALT LAKE CITY -- Gold Cross Ambulance has rebranded its ride. The Utah company's ambulances now will be known as "McGruff trucks," too, thanks to a national partnership with the McGruff crime-prevention program.

McGruff, the animated trench-coat-clad crime-fighting dog, has urged communities for years to "take a bite out of crime" by improving neighborhood safety and teaching youngsters how to avoid dangerous situations.

The McGruff truck initiative - introduced to the Beehive State in 1986 and carried on today by Questar Gas and Comcast - is an extension of that program. Here's how it works: Gold Cross will stick a McGruff decal on the front and back of its ambulances. If children are in trouble, they are taught to wave both arms overhead when they spot the image.

Ambulance crews - unless they are en route to an emergency call (in that case they'll call dispatch) - will stop and attend to the child until authorities arrive. Gold Cross operates a 68-ambulance fleet, staffed by about 320 employees.




Connect: Have a thought or feedback about this? Add your comment now
Related Topics: Leadership and Professionalism, Specialty Vehicles

What's Your Take? Comment Now ...

Featured Careers & Jobs in EMS

 

 

Get JEMS in Your Inbox

 

Fire EMS Blogs


Blogger Browser

Today's Featured Posts

 

EMS Airway Clinic

Innovation & Progress

Follow in the footsteps of these inspirational leaders of EMS.
More >

Multimedia Thumb

Tennessee County EMS Shows Off CPR Tool

Lucas 2 in service in Bradley County.
Watch It >


Multimedia Thumb

Abilene Loses Helicopter Service

Native Air leaves city with only one air helicopter service.
Watch It >


Multimedia Thumb

D.C. Fire Chief Proposes another Controversial Ambulance Plan

Staffing change will leave immediate neighborhood without fire apparatus.
Watch It >


Multimedia Thumb

FDIC 2014 CHAT: MIKE MCEVOY AND A.J. HEIGHTMAN

Mike McEvoy and A.J. Heightman discuss some new EMS technology at FDIC 2014.
Watch It >


Multimedia Thumb

LMA MAD Nasal™

Needle-free intranasal drug delivery.
Watch It >


Multimedia Thumb

Field Bridge Xpress ePCR on iPad, Android, Kindle Fire

Sneak peek of customizable run forms & more.
Watch It >


Multimedia Thumb

VividTrac offered by Vivid Medical - EMS Today 2013

VividTrac, affordable high performance video intubation device.
Watch It >


More Product Videos >