FDNY Recruitment Video a Big Hit - @ JEMS.com


FDNY Recruitment Video a Big Hit

 

 
 
 

Lauren Coartney | | Thursday, June 11, 2009


New York City EMTs and paramedics know the gritty streets just as well as any gang member. Therein lies the premise of "Call 911," a recruitment video masquerading as a gangsta rap clip by Fire Department of New York paramedics Farooq Muhammad and Chris Marquart, which debuted to high acclaim during an FDNY EMS Week competition.

"This is my life, I'm a paramedic, on the job hard when life getting' hectic," raps Muhammad from an NYC roof while images of critical calls flash across the screen.

The rap scene is an apt, if unlikely, comparison for EMS -- a profession in which providers might spend their days on the streets dodging bullets but struggle for respect and validation within the health-care industry. Take that, plus quality production, a catchy chorus and the fact that Muhammad is a talented rapper, and "Call 911" becomes a recruitment tool with legs.

As for how the idea came to life, FDNY Chief John Peruggia says it was simple.

"Paramedic Mohammed had this idea and came to the FDNY," he said. "We approved the script and lyrics and gave him some support to allow for him to film as planned. He and his partner did all of the pre- and post-production, including the filming."

The video aired in front of several hundred FDNY members, members of the public, the fire commissioner, and even EMS hero and "Emergency!" actor Randolph Mantooth.

"The crowd was very excited about the video, and it has been well received by the department and its members," said Peruggia.

>>Watch the video

Lauren Coartney is an associate editor for JEMS and JEMS.com. She joined Elsevier Public Safety in April 2008 and has a BA in Literature from the University of California, San Diego. Prior to joining JEMS,she was a senior writer for print and online publications at San Diego State University. View her profile onJEMS ConnectorLinkedIn.




Connect: Have a thought or feedback about this? Add your comment now
Related Topics: Leadership and Professionalism

 

Lauren CoartneyLauren Coartney is the associate editor of JEMS and JEMS.com.

BROWSE FULL BIO & ARTICLES >

What's Your Take? Comment Now ...

Buyer's Guide Featured Companies

Featured Careers & Jobs in EMS

Get JEMS in Your Inbox

 

Fire EMS Blogs


Blogger Browser

Today's Featured Posts

 

EMS Airway Clinic

Improving Survival from Cardiac Arrest Using ACD-CPR + ITD

Using active compression-decompression CPR with an ITD has been shown to improve 1-year survival from cardiac arrest by 33%.
More >

Multimedia Thumb

Philadelphia Fire Department Apologizes for Medic’s Jab at Police

Union head calls photos a slap in the face of officers.
Watch It >


Multimedia Thumb

D.C. Fire and EMS Crews Blame New Technology for Patient’s Death

Delayed response blamed on recurring dispatch problems.
Watch It >


Multimedia Thumb

Suspect Steals, Crashes Maryland Ambulance

One killed, others injured in Prince George’s County crash.
Watch It >


Multimedia Thumb

Truck Strikes Pedestrians in Scotland

Six killed in downtown Glasgow.
More >


Multimedia Thumb

Tennessee Trench Rescue

Worker pulled from Roane County worksite.
More >


Multimedia Thumb

Time’s Ebola Firefighters

Doctors, nurses and others saluted for fighting virus.
More >


Multimedia Thumb

Braun Ambulances' EZ Door Forward

Helps to create a safer ambulance module.
Watch It >


Multimedia Thumb

LMA MAD Nasal™

Needle-free intranasal drug delivery.
Watch It >


Multimedia Thumb

Field Bridge Xpress ePCR on iPad, Android, Kindle Fire

Sneak peek of customizable run forms & more.
Watch It >


More Product Videos >